Attendance Audits

A tradeshow attendance audit is an objective, third-party confirmation of attendance figures and demographics captured and reported by an event registration system. Essentially, it provides credibility to the attendance claims.

Exhibitors, advertisers and attendees have varying needs when deciding on tradeshows and exhibitions in which to participate. Because accurate, trustworthy statistics about the number and types of people who attend those events each year are important components of their decision-making processes, a sizable amount of data is collected from a variety of sources before and during an event. Veris, certified by the Exhibition and Event Industry Audit Commission, can conduct an audit to verify the accuracy of that data.

Who benefits from an attendance audit and how?

Exhibition Management

• Competitive advantage over similar, un-audited events
• Additional credibility for the event
• Sales and promotional tool

Exhibiting Companies

• Assessment of ROI
• Accountability and justification to corporate management
• Audience intelligence

Does the exhibition industry support tradeshow audits?

Absolutely. 93% of Tradeshow Exhibitors Association members support the use of independent auditors to verify attendance demographics. IAEM created the Exhibit and Event Industry Audit Commission (EEIAC) to establish industry standards for conducting attendance audits. Veris is EEIAC certified.

Veris customizes every attendance audit to incorporate:

• Size of the event
• Registration system used
• Desired level of demographic detail
• Optional on-site component