Economic Impact Studies

For exhibition managers
Your tradeshow, exhibition or conference offers tremendous economic value to your members and exhibitors as well as to the cities in which you conduct your event. Do you know how much?

A Veris economic impact study provides bargaining leverage with valuable information:

• average delegate spending
• delegate lodging profiles
• average exhibiting company spending
• hotel attrition rates

When armed with this information, you can negotiate the best deals for your organization’s future events.

For local CVBs and DMOs
You want local numbers? We can provide that. For years you’ve probably used outdated delegate numbers to evaluate current and potential business. With a Veris Economic Impact Analysis, we can give you up-to-date per-delegate spending data. We’ll take you inside the numbers and break down where those delegate dollars are spent.

Whether you need us to assist your in-house research staff, or prefer to outsource the entire project, Veris is your destination research partner.

Typical analysis findings

• Total local spending
• Local tax impact
• Delegate spending totals and averages
  
  • Lodging
  • Food & Beverages
  • Retail
• Delegate Profile
  
  • Travel party size
  • Types of lodging used, including hotel attrition rates
  • Length of stay
• Exhibitor spending totals and averages
  
  • Staff lodging
  • Staff food & beverages
  • Local Services
• Exhibitor Profile
  
  • Staff size
  • Length of stay
• Event organizer spending totals

Example Economic Impact Analysis